Emkwadrat architekci

Retail Show 2014

Oct 27, 2014

Preparations are ongoing for the V International Fair of Equipment, Technologies and Services for Trade RetailShow 2014, which will be held on 19 and 20 November 2014 in EXPO XXI in Warsaw. The model shop which has been designed on the basis of global trends, will be in the center point of the hall. The accompanying fair competition "Trade Innovation 2014" will select the state-of-the-art products trading industry.

RetailShow Fair is the biggest event in the retail sector in Central and Eastern Europe. Companies will present there the latest products and solutions necessary for equipment and arrangement of sales outlets.

Exhibitors will have the opportunity to establish direct contacts with managers in retail chains: foodstuffs, clothing, electronics, building and interior design, chemists and newsagents, as well as chain stores at petrol stations. Trade shows visits people conducting independent businesses, managers and tenants of shopping centers, representatives of companies supplying equipment for shops and local distributors.

From the shelves to aromamarketing - all for shops.

Trade RetailShow allow manufacturers and distributors to reach out to offer a wide range of industrial customers. Exhibitors will present a full range of lighting and furniture: from shop shelves, furniture, refrigeration and storage, and furniture for boutiques, as well as cash registers, scales, software for trading, readers and barcode printers, fiscal printers and security systems, access control and payment processing. In addition, t will be available wireless communication and mobile system, loyalty, geolocation, counting customers as well as digital signage.

Visitors will also be able to review the offer exhibitors in terms of shop equipment: from shopping trolleys and storage, ticket box offices, through customer guidance systems, air conditioning and ventilation systems, parking systems, POS materials and displays, visual identity systems, the aromatic and audiomarketing, merchandising and franchise systems. Will be present, manufacturers and distributors of information systems for the retail sector in the areas of purchasing, sales, marketing, logistics and accounting, as well as sales solutions using e-commerce channels & mobile.

Model shop - new products and global trends in design.

In the middle of the exhibition hall, will be located the Model Shop on the surface 200 sqm. In real conditions will be shown competing solutions companies, that potential buyers will be able to compare instantly. For exhibitors it is an opportunity to practical present their products and direct conversation with the customer.

The innovation of this seasons Model Shop will be included: self - service coffee stand, “food to go” point, a place to rest, system racks and displays for selected products and complementary services, i.e. Lotto, a distribution packages point, gift cards. In the model shop will be also presented fiscal sytem, scale system, payment system, security, traffic analysis, POS and lighting solutions.

The Model Shop is also good oportunity to take a look at the latest global trend in design for commercial spaces. The author of the project, Ewa Gawroniak – Olejniczak, Ego Studio owner, emphasises, that in this year's arrangement will be used natural finishing material. Respectively, combined with other elemnts of interior design, for example lighting and graphics, will help to create a shopping atmosphere. - In Model Shop we present how important is the first impression of entry, and how to build the positive relationship with the client by shop arrangement. We also suggest how to expose different departments in the store with small surface area. - encourages the designer.
The contest “Trade Innovation 2014”

The Fairs RetailShow are accompanied contest "Trade Innovation 2014". It will select the best equipment, products and services in eleven categories: IT systems and technologies; project and interior design store; lighting, cash registers and scales; printers, scanners, collectors, POS; loyalty programs; e-commerce & mobile; protection and security systems; marketing systems, POS and digital signage; franchise systems for trade, logistics and warehouse. The winners will be able to use the logo “Trade Innovation 2014”, also to make a product presentation at the Retail Innovations Theatre, which will take place on the second day of the fair. Companies interested in participating in the contest can submit up to 30 September 2014.

Practical information

V RetailShow takes place beetween 19-20 November 2014, open from 9.00 a.m. To 5.00 p.m. in the EXPO XXI Center, Prądzyńskiego 12/14 street, in Warsaw. The Fair RetailShow was organised by ECP Poland Sp. with o.o, Sp. k. Admission to the exhibition is free of charge, if you register on the website or in the recception on the day of the fair.